Title: What story is the media telling about you?
Author: Natalie Lambert
Published: 2025-05-20
Type: Newsletter — Prompt, Tinker, Innovate
URL: https://genedge.co/newsletter/what-story-is-media-telling-about-you
Excerpt: Turn scattered media coverage into a strategic Media Analysis Brief using AI — uncover the dominant narrative, coverage gaps, and your next PR move.

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Welcome to Prompt, Tinker, Innovate — my AI playground. Each week, I test how AI can elevate real-world work. You get the prompt, the context, and the challenge.
This time: We're handing AI the messy chaos of media coverage… and asking it to make sense of it all.

## This week's playground: Make sense of the story being told

### Why this matters
You've been in the news — great. But do you actually know:
- How your brand is being positioned?
- Which parts of your product are resonating… or totally ignored?
- What your next PR move should be?
Enter AI. This week, you'll turn scattered coverage into a Media Analysis Brief — an executive-grade summary of what the media is saying, what they're not, and what you should do about it.

### What's happening?
Comms teams are overwhelmed by noise — press clippings, analyst quotes, tweet threads. What they need is synthesis and strategy. PR pros and marketing leads are starting to feed AI their latest coverage and ask:
- What's the dominant story here?
- What themes keep showing up?
- Where are we getting zero credit?

## Your AI experiment: Try this prompt
Time to tinker: Copy and paste the following prompt into ChatGPT, Gemini, Claude, or your favorite AI tool. Add 3–5 recent media articles about your company, product, or space.
Important tip: Most AI tools don't reliably read external links. For best results, upload PDFs or paste full text directly into the chat.
📝 Prompt:
"You are our head of strategic communications. Based on the following media coverage, create a Media Analysis Brief for our leadership team. Include: 1) Core narrative: What story is the media telling about us? 2) Coverage gaps: Which features or messages are missing or underplayed? 3) Message momentum: Which ideas are gaining traction across articles? 4) Media tone: What's the dominant sentiment? Does it shift by outlet? 5) Key quotes: Curate 3–5 quotes that capture the tone. Label as positive, neutral, or critical. 6) Strategic moves: Recommend 2–3 specific PR actions including campaign themes or counter-narratives. Format clearly with headers and bullet points. Assume your audience is the CEO and CMO."

## Pro tip: Push it further
- Add: "Now run this again for our top competitor. Compare the two briefs."
- Or: "Now analyze our latest press release. Predict how media will spin it."

## What did you learn?
Did AI confirm what you suspected or uncover blind spots you didn't see coming? Reply and share your most surprising insight.