At GenEdge Consulting™, we empower marketing and communications teams of all sizes to thrive in the fast-paced, ever-evolving world of generative AI. Founded by Natalie Lambert—a seasoned marketing executive with a proven track record of leveraging AI for transformative results—GenEdge bridges the gap between cutting-edge technology and real-world business impact. Through proven strategies, tailored tools, and hands-on support, we help organizations unlock the full potential of generative AI.
GenEdge offers a range of services designed to maximize the benefits of generative AI, including our Content as a Service (CaaS) solution. This innovative offering transforms your hero assets into a full suite of derivative content—blogs, social media posts, emails, landing pages, videos, and more—delivered on demand and tailored to your brand voice. By leveraging generative AI, our CaaS solution lowers content production costs while enabling your team to achieve more with the same resources. Whether scaling content to meet the demands of multiple channels or enhancing efficiency, our approach ensures high-quality, impactful content without overburdening your team.
To further support your marketing success, we provide training and interactive workshops to equip your team with the skills to effectively leverage AI, from mastering prompt creation to optimizing tools for automation and campaign execution. For teams seeking greater autonomy, we develop and maintain custom GPTs, enabling seamless DIY content creation that ensures consistency and scalability. Additionally, for technology companies, we offer dynamic speaking engagements that amplify your brand’s influence and position you as a thought leader in the rapidly evolving AI landscape.
Whether through tailored AI solutions, engaging content services, or expert training, GenEdge delivers the tools and expertise your organization needs to gain a lasting competitive edge.
MEET OUR FOUNDER & MANAGING PARTNER
Natalie Lambert
Natalie Lambert is a leader driving innovation in marketing through generative AI. She established GenEdge with a mission to help organizations of all sizes gain a competitive advantage by leveraging GenAI. Prior to founding GenEdge, Natalie was on the marketing leadership team at Google Cloud responsible for supercharging the organization with the power of AI. In this role, she developed strategies for integrating AI into the daily work of marketers, implemented the latest AI tools and techniques across various use cases, and worked directly with Google's AI teams to create custom models purpose-built for marketers, delivering significant returns on investment.
Prior to this role, she was responsible for Google Cloud's content strategy and storytelling. Before joining Google Cloud, she was the Chief Marketing Officer at Instart, an enterprise security company acquired by Akamai, and the CMO at Sapho, an enterprise productivity company acquired by Citrix. Previously, she spent seven years at Citrix where she held multiple product marketing leadership positions, including having responsibility for the company’s multi-product solutions, thought leadership efforts, and positioning of Citrix as a leader in digital workplace technologies. Natalie began her career at Forrester Research where she was a principal analyst covering end-user computing. In that role, she advised clients on technology investments and best practices surrounding the enterprise computing environment. Natalie has been widely quoted in the press, including outlets such as The New York Times and The Wall Street Journal, and has written for Wired, Forbes, and CIO.com.
Connect with Natalie on LinkedIn.
