At GenEdge™, we partner with marketing and communications teams who are under pressure to do more with less.

And we help them do it smarter—by integrating generative AI where it actually works.

We meet you where you are—and help you go further

Founded by Natalie Lambert, a former Google marketing executive and 2-time CMO, GenEdge exists to make AI feel less like a shiny object—and more like the strategic edge it should be. We don’t chase trends. We help you build real workflows, create better content, and get the kind of results that matter to your organization.

Whether you're rolling out your first AI initiative or trying to scale what’s already working, we give you the strategy, structure, and hands-on support to move faster—without losing your voice or wasting your team’s time.

What we do

MEET OUR FOUNDER & MANAGING PARTNER

Natalie Lambert

Natalie Lambert is a marketing strategist with a background spanning Google Cloud, Citrix, and Forrester Research. She’s led content teams, developed AI adoption programs, and helped Fortune 500 brands shift from legacy models to modern, AI-driven operations.

As the founder of GenEdge, she brings both executive-level strategy and deep operational understanding to the table. Whether it’s building a team’s AI muscle or optimizing how content gets to market, her approach is pragmatic, fast, and results-oriented.

What our clients say

Let’s talk about what’s next

Whether you need content, tools, or training, GenEdge is ready to work with you to create a solution that fits your priorities.