Join the next cohort of The Marketing Engineer: Vibe Coding for Marketing course on Maven →
The Experiments

Prompt, Tinker, Innovate

A weekly guide for professionals who want to move past the AI hype and start building real momentum. Practical use cases, honest takes, and the frameworks we use with our clients every day.

Subscribe on LinkedIn
Automating workflows with Claude Skills (Part 2 of 3)

Automating workflows with Claude Skills (Part 2 of 3)

Teach Claude to write in your voice—not by describing your style, but by letting it analyze your existing writing and reverse-engineer the patterns.

March 31, 2026
Read time6 min
Automating workflows with Claude Skills (Part 1 of 3)

Automating workflows with Claude Skills (Part 1 of 3)

Build your first reusable Claude skill—a whitepaper-to-blog-outline extractor you teach once and use forever. No more re-explaining the task every time.

March 24, 2026
Read time7 min
Your project just failed. Here's what happened.

Your project just failed. Here's what happened.

Use AI to write your project's failure story before you launch — then extract the 3 most preventable failure modes and turn them into actions you can take this week.

March 17, 2026
Read time5 min
The prompt that could prevent your next PR disaster

The prompt that could prevent your next PR disaster

Use AI as your personal PR crisis prevention system to spot problematic phrasing, tone-deaf analogies, or easily misconstrued sentences before they become headlines.

March 10, 2026
Read time5 min
Let AI build your Google Workspace automations

Let AI build your Google Workspace automations

Use AI to write Google Apps Scripts that automate the soul-crushing manual tasks you've been tolerating in Sheets, Slides, and Calendar.

March 3, 2026
Read time5 min
Stop waiting, start building: Create your own weekly dashboard in seconds

Stop waiting, start building: Create your own weekly dashboard in seconds

Use vibe coding to describe the dashboard you need in plain language and let AI build a working data visualization — no developer required.

February 24, 2026
Read time6 min
Using AI to sound native in any market

Using AI to sound native in any market

Move beyond broken translation and into a phase where your content feels like it was originally written for each market — not adapted after the fact.

February 17, 2026
Read time6 min
Writing clarity is a choice—let AI enforce it

Writing clarity is a choice—let AI enforce it

Use AI as a strict writing clarity filter that enforces the 3 Cs — clear, concise, confident — and eliminates passive voice, bloated lists, and uneven paragraphs.

February 10, 2026
Read time6 min
Still prompting? It's time to hire AI teammates.

Still prompting? It's time to hire AI teammates.

Stop treating AI like a search bar. Build persistent AI teammates that know your style, context, and rules before you even type 'Hello.'

February 3, 2026
Read time7 min
Stop tossing and turning—let AI interrogate your indecision

Stop tossing and turning—let AI interrogate your indecision

Use AI as a Socratic decision coach that asks the hard questions your friends won't, helping you break through decision paralysis with structured thinking.

January 27, 2026
Read time5 min
Forget tutorials. AI professor mode is already built-in.

Forget tutorials. AI professor mode is already built-in.

Stop watching hours of tutorials and activate the interactive learning modes already built into ChatGPT, Gemini, and Claude to master any topic faster.

January 20, 2026
Read time6 min
Your notebook is a graveyard of great ideas—let's resurrect them

Your notebook is a graveyard of great ideas—let's resurrect them

Turn your handwritten notes from conferences and meetings into structured digital intelligence using AI's image-to-text capabilities.

January 13, 2026
Read time5 min
Predict the pushback: Simulate your boss to pressure test your pitch

Predict the pushback: Simulate your boss to pressure test your pitch

Build an AI persona of the stakeholder who could make or break your pitch — complete with their priorities, pet peeves, and communication style.

January 6, 2026
Read time5 min
The 3-minute agenda hack for your 2026 kickoffs

The 3-minute agenda hack for your 2026 kickoffs

Stop building meeting agendas that bore everyone to tears. Use AI as your Facilitator and Event Strategist to design kickoffs people actually want to attend.

December 16, 2025
Read time5 min
Defeat the blank page: How to never start from scratch again

Defeat the blank page: How to never start from scratch again

Use AI as your structural engineer to generate comprehensive templates and outlines for any document — so you never freeze in front of a blank page again.

December 9, 2025
Read time5 min
Don`t just wrap up—level up: use AI to turn chaos into strategic clarity

Don`t just wrap up—level up: use AI to turn chaos into strategic clarity

Go beyond status updates and use AI to build year-end wrap-up reports that blend hard data, human experience, and actionable next steps.

December 2, 2025
Read time6 min
Your OOO is the most-read thing you write. Why`s it so boring?

Your OOO is the most-read thing you write. Why`s it so boring?

Use AI to craft memorable Out of Office messages that reinforce your personal brand instead of putting people to sleep.

November 25, 2025
Read time5 min
Activity-based goals don't work anymore. AI just exposed them.

Activity-based goals don't work anymore. AI just exposed them.

AI has made it painfully obvious that counting activities isn't the same as creating impact. It's time to shift from output goals to outcome goals.

November 18, 2025
Read time5 min
Cold emails that sound human—and actually get replies

Cold emails that sound human—and actually get replies

Most sales outreach is trash. Use this step-by-step AI prompt to write cold emails that feel personal, relevant, and worth replying to.

November 11, 2025
Read time5 min
Your new AI assistant works while you sleep

Your new AI assistant works while you sleep

Stop waiting for AI to respond — schedule it to work proactively with ChatGPT Scheduled Tasks and Gemini Scheduled Actions, delivering briefings, competitive intel, and mentorship while you sleep.

November 4, 2025
Read time5 min
The first prompt gets you an answer. The second one gets you insight.

The first prompt gets you an answer. The second one gets you insight.

The real magic of AI isn't in the first response — it's in what happens when you push deeper with a second prompt tailored to your context.

October 28, 2025
Read time5 min
How to replace a $500 headshot with one AI prompt

How to replace a $500 headshot with one AI prompt

Use AI image generation to create professional headshots in seconds — classic, modern, or cinematic — and unlock consistency at scale for your entire team.

October 21, 2025
Read time5 min
That email you've been dreading? Let AI write the first draft.

That email you've been dreading? Let AI write the first draft.

The hardest emails to write aren't hard because of the words — they're hard because of the emotions. Use AI to get past the dread and onto the draft.

October 14, 2025
Read time5 min
Your customers have already written their own persona. Here's how to find it.

Your customers have already written their own persona. Here's how to find it.

Stop making up customer personas in a conference room. Your customers have already told you who they are — in reviews, interviews, and forums. Let AI synthesize the real story.

October 7, 2025
Read time6 min
You're the expert. They're not. Fix the gap.

You're the expert. They're not. Fix the gap.

Use AI as a communications strategist to translate your specialized knowledge into clear, business-relevant messaging that any stakeholder can act on.

September 30, 2025
Read time5 min
Stop AI hallucinations before you hit publish

Stop AI hallucinations before you hit publish

Use an AI-vs-AI approach to fact-check AI-generated content, catching hallucinations and unverifiable claims before they go live.

September 23, 2025
Read time5 min
The fastest way to explain anything? A perfect analogy

The fastest way to explain anything? A perfect analogy

Break through the curse of knowledge by using AI to generate powerful analogies that make complex ideas instantly click for any audience.

September 16, 2025
Read time5 min
The most powerful formula in Google Sheets isn`t VLOOKUP anymore

The most powerful formula in Google Sheets isn`t VLOOKUP anymore

Discover the =AI() function in Google Sheets that lets you automate sentiment analysis, categorization, and summarization directly inside your spreadsheet.

September 9, 2025
Read time5 min
The prompt that writes all your other prompts

The prompt that writes all your other prompts

Use meta-prompting to turn AI into your personal prompt engineer — it asks clarifying questions, then generates detailed, structured prompts you never would have written yourself.

September 2, 2025
Read time5 min
Your YouTube watchlist is out of control. Here's how AI can clear it.

Your YouTube watchlist is out of control. Here's how AI can clear it.

Use Gemini's YouTube integration to instantly extract key takeaways from any video and finally conquer your ever-growing Watch Later list.

August 26, 2025
Read time4 min
Is your AI saying the quiet part out loud? Time for an ethics check.

Is your AI saying the quiet part out loud? Time for an ethics check.

Use AI to audit its own output for hidden bias, stereotypes, and ethical blind spots — before they become your company's problem.

August 19, 2025
Read time5 min
Turn customer chaos into a clear action plan

Turn customer chaos into a clear action plan

Use AI as a Feedback Furnace to sort messy customer feedback into categories, extract themes with real quotes, flag urgent issues, and generate a prioritized action plan.

August 12, 2025
Read time5 min
From 'WTF?!' to 'fixed it': Point. Ask. Fixed (all thanks to AI)

From 'WTF?!' to 'fixed it': Point. Ask. Fixed (all thanks to AI)

Turn AI into your universal troubleshooter — from text queries to screenshot diagnosis to live video walkthroughs — and solve real-world problems in seconds.

August 5, 2025
Read time4 min
The fastest, most honest SWOT analysis you'll ever run

The fastest, most honest SWOT analysis you'll ever run

Build an AI Board of Directors with three ruthless personas — a Skeptical CFO, a Loyal Customer Advocate, and a Ruthless Competitor CEO — to run a brutally honest SWOT analysis.

July 29, 2025
Read time5 min
If your AI feels like a vending machine, you’re using it wrong

If your AI feels like a vending machine, you’re using it wrong

The “consultant clause” technique forces AI to ask clarifying questions before answering — shifting it from passive order-taker to active collaborator.

July 22, 2025
Read time5 min
Anticipate Questions. Align Your Teams. Automate the FAQ.

Anticipate Questions. Align Your Teams. Automate the FAQ.

Use AI to turn your launch materials into tailored FAQs for sales, customers, and press — before the questions even start rolling in.

July 15, 2025
Read time4 min
Hard decision? Try this one-sentence reset

Hard decision? Try this one-sentence reset

When you're stuck between two good options, one simple AI prompt can help you clarify priorities, test your logic, and get unstuck without deciding for you.

July 8, 2025
Read time4 min
Five slides. Ten minutes. One AI prompt.

Five slides. Ten minutes. One AI prompt.

Use AI to turn messy input into a tight 5-slide deck — Hook, Why it matters, Proposed solution, Next steps, and One metric.

July 1, 2025
Read time5 min
Turn written content into polished infographics in minutes, no design skills needed

Turn written content into polished infographics in minutes, no design skills needed

Compare ChatGPT, Claude, and Gemini for generating infographics from blog content — with clear winners and step-by-step experiments to try.

June 24, 2025
Read time6 min
AI won't design your slides—but it'll make them better

AI won't design your slides—but it'll make them better

Use AI as a slide critic to analyze messaging, clarity, flow, and design — and get actionable fixes before you present.

June 17, 2025
Read time5 min
Extract insights, not just information

Extract insights, not just information

Go beyond skimming — use AI to surface the most relevant data points from long reports, explain their significance, and reveal hidden connections.

June 10, 2025
Read time3 min
Your customers are talking—are you really listening?

Your customers are talking—are you really listening?

Use AI to decode what your market is really saying on Reddit, G2, and community forums — surfacing patterns, unmet needs, and language your team has never tracked.

June 3, 2025
Read time4 min
Skip the data dump. Let AI brief the boss.

Skip the data dump. Let AI brief the boss.

Use AI to turn dashboards, exports, and KPI data into executive briefs your leadership team will actually read.

May 27, 2025
Read time5 min
What story is the media telling about you?

What story is the media telling about you?

Turn scattered media coverage into a strategic Media Analysis Brief using AI — uncover the dominant narrative, coverage gaps, and your next PR move.

May 20, 2025
Read time4 min
Copying from PDFs sucks. AI finally fixes it.

Copying from PDFs sucks. AI finally fixes it.

Use AI to extract clean, structured text from PDFs — no more broken formatting, garbled tables, or missing line breaks.

May 13, 2025
Read time5 min
Your content, pitch, and ideas just met their toughest critic

Your content, pitch, and ideas just met their toughest critic

Use a two-step AI prompt to build a realistic buyer persona and then pressure-test your messaging through their eyes — catching blind spots before they cost you.

May 6, 2025
Read time5 min
Your new market analyst never sleeps—and works in seconds

Your new market analyst never sleeps—and works in seconds

Use AI as your on-demand market research analyst to scan trends, synthesize competitor moves, and surface opportunities you would have missed.

April 29, 2025
Read time5 min
Out of ideas? Use AI to go beyond the obvious

Out of ideas? Use AI to go beyond the obvious

Move past generic brainstorming with an AI prompt designed to generate audience-first ideas that break patterns, challenge cliches, and surface what no one is talking about yet.

April 22, 2025
Read time5 min
Your data is hiding insights you can't afford to miss

Your data is hiding insights you can't afford to miss

Discover how AI can cut through complex datasets — customer feedback, survey responses, pipeline metrics — to surface the why behind your numbers and turn overlooked patterns into strategic action.

April 15, 2025
Read time5 min
What if AI could challenge your thinking—before your audience does?

What if AI could challenge your thinking—before your audience does?

Build a Challenger Persona AI that pushes back on your ideas, questions your assumptions, and flags what`s missing before you go live.

April 8, 2025
Read time5 min
Can AI help you hire (or interview) smarter?

Can AI help you hire (or interview) smarter?

Use AI to build structured, bias-resistant interview frameworks — whether you are the one hiring or the one preparing to land the job.

April 1, 2025
Read time6 min
Analyze competitor approaches to winning over your customers

Analyze competitor approaches to winning over your customers

Use answer engines like Perplexity, Gemini Deep Research, and ChatGPT Deep Research to run competitive analysis that would take a human analyst days.

March 25, 2025
Read time5 min
Can AI take better meeting notes than you?

Can AI take better meeting notes than you?

Use AI-powered notetakers and transcripts to extract personalized insights, action items, and hidden patterns from your meetings.

March 18, 2025
Read time5 min
Can AI organize your messy data? Let`s find out!

Can AI organize your messy data? Let`s find out!

Use AI to transform unstructured data — PDFs, handwritten notes, customer feedback — into clean, structured tables ready for action.

March 11, 2025
Read time5 min
Is your content leaving readers with unanswered questions?

Is your content leaving readers with unanswered questions?

Learn how to use AI to analyze your content and surface the exact questions your audience still has — helping you refine existing pieces, create smarter follow-ups, and capture long-tail SEO opportunities.

March 4, 2025
Read time4 min
Can AI edit better than you? Let`s find out.

Can AI edit better than you? Let`s find out.

Put AI to work as a professional copyeditor with Chicago Manual of Style expertise — improving readability while preserving your voice and meaning.

February 25, 2025
Read time5 min
0
Editions published
0
Avg. min read
Weekly
Frequency

Build your AI fluency, weekly

Subscribe for practical experiments, real-world use cases, and honest takes on how professionals are actually putting AI to work.

Subscribe Now