Anticipate Questions. Align Your Teams. Automate the FAQ.

Welcome to Prompt, Tinker, Innovate—your AI sandbox for smarter, faster work. Each week, I drop a real-world AI use case and a hands-on experiment to try.

Your job? Prompt it. Tinker with it. See what happens when you bring AI into your workflow.

This week’s experiment: Let AI predict your launch questions

Product launches get noisy—fast. Sales is pinging you for positioning. Support has no idea how to respond. Customers are asking, “What’s actually new here?” And you're scrambling to keep messaging consistent while trying not to drown in Slack pings.

Every launch creates questions. But instead of reacting, you can lead—with clear, audience-specific FAQs created before the questions even show up.

Use case spotlight: FAQ generation from launch content

Product marketing teams are starting with what they already have—briefs, decks, Notion docs, press releases—and asking AI to generate tailored FAQ documents for different audiences:

• Sales team: Talking points, objection handling, differentiators, and deal blockers

• Customers: Friendly answers that explain value, pricing, and what’s new

• Press/Media: Concise, factual responses to “Who is this for?”, “How does it compare?”, and “When is it available?”

Some teams even prompt AI to flag gaps in the content—before those gaps become live questions. It’s not just a time-saver. It sharpens your story, aligns your teams, and helps you launch with confidence.

Try this: Your AI prompt for launch FAQs

👉 Time to tinker: Drop this into ChatGPT, Claude, or your AI chatbot of choice along with your launch materials: enablement decks, competitive comparisons, messaging docs, launch blog post, press release, case studies, pricing sheets. Whatever you've got.

📝 Prompt: "You are a product marketing manager skilled in crafting audience-specific messaging. Based on the launch materials provided, generate a targeted FAQ for each of the following audiences.

1. For the sales team, highlight objections, differentiators, and key benefits.

2. For customers, use clear, friendly language.

3. For press and media, use concise, factual language that anticipates journalist questions. If anything’s missing, flag it.”

💡 Pro tip: Want to push it further? Try:

• “Make the customer version more casual—think friendly website copy.”

• “Add a section for competitive positioning.”

• “Highlight what’s new compared to the last version.”

• “For press, include quotes and potential headlines.”

Side note: This is a perfect use case for Google's NotebookLM. Upload your materials once, then chat with your launch content like it’s your smartest teammate. If you haven't tried NotebookLM, give it a shot!

What did you discover?

Hopefully, it helped you surface what different audiences are likely to ask—and gave you a head start on answering before they do.