Create a personalized writing assistant to elevate your content creation

As the saying goes, “content is king.” Whether it's blogs, reports, white papers, or social media posts, the demand for high-quality content is constant. AI tools like ChatGPT, Gemini, and Claude can be your secret weapon, transforming how you create content and helping you maintain your unique style and voice. Here’s how you can turn these AI tools into your personal writing assistant.

Step 1: Gather your writing samples

To begin, compile your best writing samples into a Google Doc or Word document. These samples should reflect your preferred tone, style, and voice. Include various types of content, such as:

• Blog posts

• Reports

• Essays

• Your college thesis

Separate each sample with headers and aim to include at least five, ideally ten, samples. This collection will serve as the foundation for the AI to learn and mimic your writing style.

Step 2: Upload and summarize your style

Next, upload your document into a new conversation with your favorite AI app. For Gemini, which doesn’t support document uploads, you will need to copy and paste the text directly into the chat. Use a prompt that instructs the AI to analyze and summarize your writing style (see below). This step is crucial for ensuring the AI understands your unique voice and can replicate it accurately.

• “You are a writing assistant who takes on the writing tone, style, and voice of your human partner. Read the articles in the attached document written by me and summarize my writing style.”

• “Beyond this style, [add follow-up instructions that are important to you, such as preference for the Oxford comma or sentence vs title case].

Step 3: Provide an outline for your next writing assignment

Once the AI has summarized your style, take the time to create an outline for your next writing project. This will be used to provide AI with your point of view so that what it creates aligns with your objective for the post. Include the following types of information in your outline:

• Topic or title

• Your perspective on the topic

• Key examples you want to include

• Call to action

Step 4: Instruct the AI to Write

Now that the AI has your writing samples and has assessed your style, upload your newly created outline in the same conversation —instruct it to write the content in your tone, style, and voice. Be specific in your instructions to guide the AI effectively (see below). The AI-generated draft should be about 80% complete, providing a solid foundation that you can refine.

• “Using my writing style, create a blog outline based on the attached [content type]. This blog should not promote or reference the [content type]. It should focus on storytelling and highlight all of the key points from the [content type]. My goal is that people reading this blog will not have to read the [content type].”

• “This is great. Can you now use this outline as the basis for a full blog in my writing style?”

Step 5: Review and edit the draft

Review the AI-generated draft thoroughly to ensure it aligns with your vision and is factually accurate. Make any necessary edits to enhance the content and ensure it maintains your unique point of view, style, and tone. Additionally, perform a final plagiarism check using available tools, such as Copyscape, Plagiarism Detector, Grammarly to confirm the content's originality.

Why marketers should use a personalized AI writing assistant for content generation

In a recent MIT study, they found that content created by AI and in collaboration with AI was seen as better than what human experts or humans assisted by AI produced. This challenges previous beliefs that people prefer human-generated content over AI-generated content. What does that mean for you? Your customers are ready and willing to read AI content if it is high quality. Beyond this, leveraging AI provides additional benefits:

• Efficiency: Save time on content creation by having the AI provide the initial draft, allowing you to focus on refining and perfecting the content.

• Consistency: Maintain a consistent tone and style across all your marketing materials, strengthening your brand voice.

• Creativity: Use AI to generate new ideas and perspectives, enhancing the creativity of your content.

• Cost-effective: Reduce the need for external writing resources, saving money while still producing high-quality content.

By leveraging AI tools like ChatGPT, Gemini, or Claude, marketers can streamline their content creation process while maintaining their unique style and brand attributes. These tools offer a powerful way to augment your writing capabilities, allowing you to produce compelling content that resonates with your audience.

The time is truly now to start playing with these tools and find ways to add them to your workflows. Your future self will thank you.