Is your content leaving readers with unanswered questions?

Hello AI enthusiasts, practitioners, and skeptics!

Welcome to the second edition of Prompt, Tinker, Innovate—my AI playground, where we don’t just talk about AI, we play with it. Each edition, we explore a high-impact AI use case, break down why it matters, and give you a hands-on experiment to try.

Your mission? Test the prompt, tweak it, and see how AI can refine your workflow.

This week’s playground: Using AI to uncover unanswered audience questions

Why this matters

You spend time crafting content, but how do you know if it truly meets your audience’s needs? AI can analyze a webpage, blog post, white paper, video, and more to identify the biggest lingering questions readers may have. These insights help you refine existing content or generate valuable follow-ups—keeping your audience engaged and coming back for more.

Use case spotlight: AI for content gap analysis

What’s happening?

AI tools like ChatGPT, Claude, and Gemini can process long-form content and surface the most likely questions your audience might still have after reading. This proactive approach ensures your content is comprehensive and strategically aligned with what your audience cares about.

Example in the real world

Most marketing teams rely on their best guess to anticipate audience questions. Some sophisticated teams may have a content advisory board for input, but more often than not, it’s an educated assumption.

This is where AI changes the game—it removes the guesswork by analyzing content and surfacing the exact questions readers are likely to have.

For example, a company publishing an article on their latest fitness tracker can use AI to extract the biggest lingering questions—such as "Will it automatically detect when I start a workout on Peloton or Tonal, or do I need to manually start tracking each session?"—and use those insights to develop a follow-up blog, comparison guide, or FAQ page. This not only ensures content is aligned with what readers truly want to know but also helps with SEO by capturing long-tail questions that AI Overviews and other answer engines may overlook, driving more targeted search traffic.

Your AI experiment: Try this prompt

👉 Time to tinker: Copy and paste this prompt into ChatGPT, Gemini, or your favorite AI tool.

📝 Prompt: "Act as a [target audience] interested in purchasing [topic of content]. Read the following content as if you are considering a purchase, and identify the key questions you still have after reading. Focus on what’s missing, what needs more detail, and what would help you make a more informed decision. Here’s the content: [Paste or upload content]"

💡 Pro tip: Want to refine the output? Try these adjustments:

• "Prioritize your top three most pressing buying questions."

• "Highlight any confusing or unclear sections."

• "Suggest what additional content (FAQs, comparisons, case studies) would help answer these questions."

What did you discover?

Did AI surface a question you hadn’t considered? Reply and share your insights—I’d love to hear how it worked for you. Who knows? I might highlight your tip in a future newsletter (with full credit, of course!).

See you next week for another AI experiment.