Repurpose your video content with ease using AI

Creating high-quality video content is a significant investment in terms of time and resources. Yet, many marketers fall short of maximizing the value of their videos by not repurposing them effectively. Repurposing video content can extend its lifespan and reach, ensuring it resonates with a broader audience across various platforms, such as social media. However, the process can be technically challenging and time-consuming as it has traditionally required specialized skills and resources. This is where AI-powered tools like Qlip, Munch, and Goldcast come into play, simplifying video repurposing and making it more efficient.

Leveraging AI for video repurposing

AI tools focused on video editing can drastically streamline the repurposing process. These tools can take a single video and break it down into multiple segments tailored for different platforms. They excel at capturing the essence of the original content and creating shorter, impactful clips ideal for social media, emails, landing pages, and more. Here’s how you can use AI (I used Qlip in this example, but the tools are similar) to repurpose your video content:

Step 1: Upload your video

Log into Qlip and start the video upload process. You can either upload a video file directly or provide a YouTube link.

Step 2: Configure your clips

Set your preferences for the clips you want to create:

• Language: Select the spoken language of your video to generate an accurate transcript.

• Number and length: Decide how many clips you want and their approximate length.

• Keywords: Optionally, specify keywords to focus on particular topics within your video.

Step 3: Generate clips

Qlip processes the video and generates the requested clips. This process can take up to 30 minutes, depending on the video’s length and the number of clips you requested.

Step 4: Review and edit clips

Once the clips are ready, review them to ensure they meet your needs. Make any necessary edits:

• Aspect Ratio: Adjust the aspect ratio to fit different platforms, such as 9:16 for Instagram and YouTube Shorts and 16:9 for Twitter/X and YouTube.

• Font Settings: Change font types, colors, and captions to match your brand’s style.

• Content Edits: Remove unwanted text and add new content to refine each clip.

Step 5: Export and share

After finalizing your edits, export the clips. Choose to download them or post them directly to platforms like YouTube, TikTok, and others. Qlip also offers an API for automating the creation of video clips, ideal for organizations with extensive video content.

Benefits for marketing teams

Many marketing teams spend a large percentage of their budget and time on high-quality videos that often get leveraged once and never seen again. However, with customers’ short attention spans and preference for different consumption options, finding ways to deliver content to them where they are (and when they are ready to consume) is important for a good marketing strategy. My call to action for all marketers is to start using these tools to gain:

• Efficiency: Automate the creation of multiple video cut-downs, reducing the time and money required when using an agency or other professional.

• Consistency: Deliver a consistent message across all platforms.

• Flexibility: Easily adapt videos to fit different channels and audience preferences.

• Engagement: Increase reach and engagement by sharing tailored content to the right audience, on the right platform, at the right time.

Repurposing video content with AI tools can elevate your marketing strategy. By breaking down longer videos into targeted, platform-specific clips, you can ensure your content remains relevant and engaging for your different audiences across all your marketing channels.