Your new market analyst never sleeps—and works in seconds

Welcome to this edition of Prompt, Tinker, Innovate—my AI playground. In each edition, we dive into a practical AI use case, explore its impact, and give you a hands-on experiment to try.

Your mission? Test the prompt, tweak it, and see how AI can enhance your workflow. Before you know it, you’ll be innovating with AI in your daily life—one experiment at a time.

This week’s playground: AI as your market research analyst

Why this matters

Markets shift fast. Consumer behavior evolves daily. And the information overload is real. Traditional research reports are slow. Social listening is noisy. Scanning headlines isn't enough. But AI can analyze the fragments—news, forums, investor updates, product reviews—and surface what matters most. That means you spend less time collecting data and more time acting on it.

Use case spotlight: AI for fast, focused market research

What’s happening?

Marketers, strategists, and founders are tapping AI to replace early-stage desk research. It’s not just pulling headlines—it’s synthesizing insights across sources to spot where trends are forming, customer needs are shifting, or new players are gaining traction. Tools like ChatGPT, Perplexity, and Claude help you get a strategic pulse on your market in under 10 minutes.

Example in the real world

Consumer brands are using AI to analyze emerging conversations across TikTok, Reddit, and niche blogs to identify fast-moving aesthetic and wellness trends. In B2B, marketers are prompting AI to scan analyst reports, LinkedIn posts, and startup news to uncover buyer mindset shifts or new sales enablement angles.

Your AI experiment: Try this prompt

👉 Time to tinker: Copy and paste the following prompt into ChatGPT, Claude, Gemini, Perplexity, or your favorite AI tool.

📝 Prompt: "You are a market research analyst. I want you to review the top news headlines and summaries from the last 30 days about the [insert industry/topic, e.g., 'beauty industry']. Identify emerging trends, noteworthy competitor moves, and consumer sentiment shifts. Then, write a one-paragraph analysis suitable for a [insert executive/marketing/research] team at [your company (your company website)], followed by three strategic takeaways and a SWOT-style summary."

💡 Pro tip: Want to stretch the insight further? Try:

• “Summarize this as a market scan deck for a VP-level audience.”

• “Based on these insights, what new customer segments might emerge?”

• “Which of these trends align with macroeconomic shifts or policy changes?”

What did you discover?

Did AI help you uncover an emerging trend or consumer insight that could inform your next campaign? Perhaps it highlighted a shift in buyer sentiment or a new market opportunity?

Reply and share the most surprising or valuable insight AI provided—I might feature your experience in a future edition (with your permission, of course!).

📩 See you next week for another AI experiment.