Marketers have an incredible opportunity to supercharge their work with AI. For the right use cases, AI will complete 80% of your work; for other use cases, it is a great partner that will make you better. It's great to see studies from the Harvard Business Review that quantify some of the benefits of AI.
The highest-performing marketers will be those augmented with AI
Don't just take my word for it. . .
5 stats from a recent Harvard Business Review study that every marketer must see
Consultants using ChatGPT-4 completed 12.2% more tasks on average than their non-AI-using counterparts
Consultants using ChatGPT-4 completed tasks 25.1% more quickly than their non-AI-using counterparts
Consultants using ChatGPT-4 produced significantly higher quality results (more than 40%) than their non-AI-using counterparts
& 5. All skill levels benefited significantly from having AI augmentation, with those below the average performance threshold increasing by 43% and those above increasing by 17% compared to their own scores
My point of view
Marketers will not be replaced by AI . . . Marketers will be replaced by other marketers using AI.
Read the full report here.
