From the blog
Deep dives into the intersection of AI, strategy, and human performance. We share the frameworks and perspectives that help modern teams move from awareness to true fluency.
Why AI Search changes how you should think about your LinkedIn Company Page
LinkedIn ranks second in AI search citations—above Wikipedia and YouTube. Here's what that means for your Company Page strategy and how to show up where it counts.
Specialize or step aside: How marketers stay relevant with AI
Let's be honest: entry-level marketers are being replaced by AI. Not in theory. In practice. But let's stop pretending this is only an entry-level problem.
From tool to teammate: Rethinking how we work with AI
The most meaningful shift in AI isn't happening inside the models. It's happening in the way professionals apply them.
New study confirms AI's impact on productivity and workforce trends
A recent study analyzing Generative AI's effects on the labor market confirms what many have suspected—AI is not just a passing trend. It is proving to be a powerful tool for increasing productivit...
AI in marketing: How it enhances creativity, decision-making, and impact
AI is redefining what's possible in marketing, helping teams think bigger, create faster, and optimize smarter. I recently joined The AI Hat Podcast to discuss why some marketing teams seamlessly a...
AI ate my SEO strategy: it's time to market for machines (and humans)
SEO isn't dying, but it's being rewritten in real time. AI is reshaping search behavior, and if it can't find your content, neither can your audience. AI is rapidly becoming a critical and increasi...
How to write effective AI prompts: A guide to the PROMPT, INPUT, FRAME, and SCENE frameworks
Artificial Intelligence AI tools are becoming indispensable for creating, designing, and generating content at scale. To unlock AI's full potential, marketers need to master effective AI prompts ta...
The marketer's new reality: AI skills are now essential
As AI tools like ChatGPT, NotebookLM, and Midjourney continue to advance, they're not just automating tasks—they're redefining core marketing roles and reshaping how marketers create value. While A...
Must-have AI tools for a productive work week: My top 7 picks
People ask me all the time: "What AI tools do you use?" And not just out of curiosity—they want to know if they could benefit from using the same tools in their own work. So, I figured it was time ...
Cut through the noise with Google's NotebookLM: How AI can transform your marketing strategy
Ever feel like you're drowning in a sea of data, reports, and feedback—wondering how you'll piece it all together into a winning marketing strategy? If you nodded, then meet Google's NotebookLM—an ...
AI prompt optimization: a marketer's guide to using the PROMPT framework
Generative AI enables marketers to create personalized campaigns, generate content, and analyze data at an unprecedented scale. But to truly unlock AI's potential, you must know how to communicate ...
Maximizing content ROI with AI
A step-by-step guide to repurposing your content into powerful multi-channel assets using AI specialists.
Improve the quality of your work with the power of diverse AI opinions
Anyone who has played with AI knows that these tools can significantly enhance your productivity. But, have they actually improved the quality of your work? Many marketers would say it's hit or mis...
Add new features to your website with ChatGPT (no web development experience needed!)
There are many reasons that you, as a marketer, would want to add web features to your website: maybe you have a thought leadership microsite and want to add a new component; maybe you work at a st...
How to create marketing images with Adobe Firefly that align to brand standards
Creating visually appealing, on-brand images is essential for capturing your audience's attention and conveying your message effectively. However, achieving this with traditional AI image generator...
Repurpose your video content with ease using AI
Creating high-quality video content is a significant investment in terms of time and resources. Yet, many marketers fall short of maximizing the value of their videos by not repurposing them effect...
Create a personalized writing assistant to elevate your content creation
As the saying goes, "content is king." Whether it's blogs, reports, white papers, or social media posts, the demand for high-quality content is constant. AI tools like ChatGPT, Gemini, and Claude c...
Three battle-tested prompting techniques for AI-powered marketing
View this eBook in Google Slides.
What marketers (and others) should know about the legal landmines in AI content creation
The biography for my co-author, Eric Lambert, is at the bottom of this article.
A marketer's guide to open-source large language models
Open-source large language models LLMs are gaining traction and making headlines for their improved performance, lower licensing costs, and enhanced security features — key attributes for marketers...
Embracing AI: A marketer's journey to innovation and efficiency
The emergence of AI has sparked a revolution, offering unprecedented opportunities for creativity, efficiency, and personalized engagement. As someone deeply entrenched in this transformation, I've...
Introducing the AI Contribution Scale (ACS): A framework for AI attribution
AI's impact on productivity, innovation, and even leadership in creative projects is unmistakable. But, its use has created an ethical dilemma: How do we appropriately credit AI's involvement?
The future of content creation: AI's role in elevating marketing performance
The buzz around artificial intelligence AI and its transformative potential in content creation is louder than ever. As marketers, we're constantly seeking innovative ways to enhance our content st...
Quick Reference Guide: LLMs for Marketers
A look at the various LLMs that marketers use, their strengths and weaknesses, and the document types they support.
Marketing in the age of AI: How AI is transforming marketing roles
I think a lot about the distinction between marketing specialists and marketing generalists in today's rapidly evolving AI-driven world see footnote below. Traditionally, marketing roles have been ...
Video: AI tools that work across various marketing use cases
In December, I participated in a PlayPlay webinar entitled, "Crafting the Future of Marketing and Comms with Generative AI." One of the biggest questions I received at the end was "which vendors wi...
Infographic: Outperforming human creativity - How AI elevates marketing content
Generative AI is reshaping content creation. A recent MIT study reveals how AI-generated content outshines human-generated content. As marketers, the time is now to start using these tools to give ...
Video: Slide creation with generative AI | SuperchargedByAI Ep.2
Learn how to create slides with the help of generative AI. In this episode, we look at how Beautiful.ai helps marketers generate slides based on an outline in seconds. Download the slides to Powerp...
Video: Audio-enable your marketing content with generative AI | SuperchargedByAI Ep.1
Learn how to audio-enable your content in ~2 minutes with generative AI. In this episode, we look at how ElevenLabs helps marketers generate audio content based on their written content in seconds....
How I built my startup in the AI era: branding, website, and beyond
As a startup founder, I was clear about the work I wanted to do. Yet, translating that vision into a tangible company name, brand identity, and online presence proved challenging. Despite my extens...
Infographic: The highest performing marketers will be augmented with AI
Marketers have an incredible opportunity to supercharge their work with AI. For the right use cases, AI will complete 80% of your work; for other use cases, it is a great partner that will make you...
Evaluating AI in marketing: The four metrics that matter in assessing impact
Navigating through the transformative world of generative AI in marketing requires a fine balance between experimentation and strategic application. It's not just about embracing technological adva...
Create, collaborate, cultivate: The 3 Cs to supercharging your work with AI
Generative AI will transform the marketing industry. And the first question I get asked after making such a statement is: "as a marketer, will I be replaced by AI?" The answer is no. But it is impo...
Unmasking bias: Peering through the looking glass of image generation tools
Let me tell you a story. This is a true story and one that opened my eyes to the bias in AI tools. The tool itself doesn't matter as I believe all tools have a level of bias, whether intentional or...
30 days into exploring AI for marketers: Ready for some use cases, but not all
A month ago, I reached out to this community for help as I embarked on my journey into the world of generative AI tools for marketing, promising to share my learnings in return. You helped and now ...
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