Welcome to Prompt, Tinker, Innovate — my AI playground. Every week, we dive into a practical AI use case that challenges how you think and work.
This week's playground: Test your messaging with AI-simulated personas
Why this matters
You've spent hours crafting a message, shaping an idea, or refining a piece of content — but here's the truth: most of it gets ignored. Why? Because it's built for you, not the person you're trying to reach.
This approach flips that. It uses AI to simulate your target audience — so you can test not just what you wrote, but what you're trying to say.
Your AI experiment: Try this two-step prompt
Time to tinker: Use this two-step prompt in ChatGPT, Claude, or your AI tool of choice.
Step 1: Build your persona
The prompt:
"You are a buyer persona generation expert. Create a realistic persona for a [role] in the [market/industry]. Generate a persona that includes: 1) name, job title, and industry, 2) key responsibilities, 3) goals and challenges, 4) what keeps them up at night, 5) buying triggers, 6) preferred communication style, and 7) tools or platforms they use."
Pro tip: Ask follow-up questions to refine the persona. You can even embed this persona into a custom GPT to reuse across future message testing.
Step 2: Test your messaging
The prompt:
"Now take on the voice of [person name above]. Read the input below and evaluate it based on: 1) relevance to your goals and challenges, 2) tone and clarity, 3) trust and credibility, 4) likelihood to engage or take action, 5) anything that feels unclear, and 6) points you disagree with or would push back on. Provide detailed feedback and suggest improvements.
Input: [Insert your message, content, or idea]"
Pro tip: Want even sharper insights?
- "What would instantly make this more compelling to you?"
- "What's missing that you'd expect to see?"
- "Rewrite the call-to-action or headline in your voice."
What did you learn?
Did the AI help you catch weak spots in your pitch or content? Share a before-and-after of your idea based on the feedback.
